November 10, 2008
How to recast a cold idea in warm terms
Don't get sidetracked with the joke here, this reality version of Photoshop communicates, without words, what a powerful software program Photoshop is. This idea of recasting a cold subject (software) in warm terms (boxes and cups of paint) helps the reader think about the subject in another way. Next question: How can I use the idea of substitution in my next project? Thanks to cartoonist George Coghill for pointing me to it.
I see you've tracked down the original creator's Flickr page for this photo, I am going to update my post as well.
I really like what the 'reality Photoshop' advertisement says without using almost any words. Good stuff.
Posted by: George Coghill | November 11, 2008 7:56 PM
Super cool. Always good ideas and interesting things to explore at your blog, Chuck.
Posted by: Gina Allen | November 12, 2008 1:44 PM
Thanks Gina. To stay competitive we've got to maintain the radar.
Posted by: chuck
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November 12, 2008 4:54 PM