August 31, 2007
Graphics Tech
The next level of detail
My friend Harold Thompson led me to news of the “Red One”—a nine pound digital cine camera with the quality of 35mm film and the convenience of pure digital. Suffice it to say, Steven Soderbergh, Director and Cinematographer of Ocean’s Eleven says, “This is the camera I’ve been waiting for my whole career.”
So how do you sell such a groundbreaking product? Whiz-bang flash animation? Nope. Crystal clear words and pictures that focus on three things: the architecture and design of the product, the images it creates, and what people in the know are saying about it. This is an excellent example of how, when faced with a complex task, a simple approach is often the most dramatic.
Comments
Hello Chuck, The first Red Units go out the doors today Aug. 31, 2007 and the new owners will no doubt be putting up stills and video on the Reduser forum; http://www.reduser.net/forum/
It's an amazing achievement but I don't think this is the last we will hear from Red. I believe there will be much more in the pipeline in the months and years ahead.
A technical note is that most monitors will not display the full resolution that these cameras will capture so those images which are shot at full resolution can only be fully appreciated in a movie theater with the right equipment.
Enjoy, Harold
Posted by: Harold Thompson | August 31, 2007 9:06 PM