January 20, 2012
Read the research on global mobile use -- from all angles
You don't need to read the research to know that many workflows and types of communication are shifting from desktops and laptops to mobile devices. One stat says there are already 1.2 BILLION mobile Web users worldwide. That's WEB users. Another asserts that 87 percent of the world population or 5.9 people are already mobile subscribers. Wow, I realized we were in another big technological shift, but (I must admit) I didn't fully appreciate the scope of it.
How will all this effect you and your business? I encourage you to read some of the research. That's what I've been doing. As my clients get more deeply involved with mobile, I do too. And if you need an orientation on the subject, mobiThinking's Global mobile statistics for 2012 is a good place to start.
The link below will take you to the full listing plus I have chosen a few other reports and linked you to them, just to give you a sense of the depth of research available.