August 5, 2011
Graphics Tech
It's time to consider 3D rendering as part of your marketing mix
There was a time when seeing was believing — those days are clearly gone. As you know, it's now possible to model, render, and animate fictional people, places, and things in ways that make them seem real.
But I lost track of how convincingly and affordably it can be done. I recently saw that my friend Chris Miller is consulting with a company called Pacificom Multimedia. As I looked through its portfolio, I was surprised how far this field has progressed. I see work here for big brands, but I also see work for projects that you wouldn't think have the budgets that renderings once cost. The marketing and design equation is ever-changing. I guess it's time we add 3D to our solution mix.
Take a tour of a Northern Power Systems wind turbine...
Here's how one of their animations is being used on the Holland America Line website...
An interactive architectural rendering...
The Pacificom Multimedia website...
And second, NewTek LightWave...
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For those of us who might like to investigate 3D design and rendering and find the price of Maya and Lightwave a bit scary, take a look at Blender:
http://www.blender.org/
It's issued under a Gnu Public License ans is therefore OpenSource and free.
Posted by: Brett | September 14, 2011 5:01 PM