December 12, 2012
Graphic designers: Discover a new way of making your print projects come alive
Near field communication (NFC) has been around for a while but it is just now becoming into play in a big way because more smartphone now incorporate the technology. (Some are speculating that the next iteration of the iPhone will include NFC capabilities.)
In a nutshell, NFC is a standard the allows two smartphones or similar devices to trade information by bringing them into close proximity of one another (I've read roughly 4 centimeters or 1.5 inches). You've likely seen the technology been touted as a futuristic way to complete a credit card-like financial transaction.
But what is particularly interesting to me is that you can also attach a paper-thin NFC chip to a printed piece or even embed it within printed material. That means you can instantly connect the reader of your business card, poster, brochure, or other collateral piece, to virtually any online source.
If you're not already on board, it's time to start thinking about ways of incorporating this up and coming technology into what we produce.