September 12, 2008
Graphics Tech
How to save two billion dollars
No kidding. In March of 2008 it was reported that Google spent over two billion dollars in R&D last year. The amazing thing is many of the products and systems they have developed can be had without cost. They range from something simple like Google Alerts, an e-mail service that notifies you when new examples of a particular search term or string shows up. To something as deep and wide as Google Analytics a complex tool for recording and analyzing web traffic. If you have not looked over the list lately, give it a look. I'm certain you will find something of great value. All for the cost of looking.
Wikipedia's list of Google Products...
A couple of favorites: Google Alerts...
And for a preview of things to come, Google Labs...
In the Ideabook Design Store: Before & After: Page Design...
Great link Chuck. I use analytics on every site I build whether clients ask for it or not because the stats are so precise and easy to understand, even for those with only basic computer knowledge. Your client will ask for website statistics eventually!
Posted by: John Moorehead | September 15, 2008 8:45 AM
Thanks John. I know it takes some doing to understand the stats and to make the changes necessary to optimize pages and sites (I struggle with it myself) but if you convince folks to at least play with Analytics it can't help but increase their big-picture understanding. And there is no substitute for that.
Posted by: chuck
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September 18, 2008 12:30 PM