May 7, 2013

Graphics Tech

An important announcement from Adobe that will affect most graphic designers

The headline reads, "New Product Innovation to be Delivered Exclusively Through Adobe Creative Cloud." In short, what they're saying is that Adobe Creative Suite 6 is the last edition of the CS and all future products will be available by subscription only.

The press release says, "...The company will focus creative software development efforts on its Creative Cloud offering moving forward. While Adobe Creative Suite 6 products will continue to be supported and available for purchase, the company has no plans for future releases of Creative Suite or other CS products. Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community."

My reaction is, "Good!" I signed up for the program a couple of months ago and I don't see a down side for anyone who uses the CSs on a regular basis — for $600 per year ($49 per month) you have access to the entire suite of Adobe products. $600 compared to buying or upgrading to a new product every couple of years for hundreds more.

This, eventually, will save Adobe hundreds of millions of dollars in revenue lost to piracy — and that, hopefully, will keep the cost to subscribers reasonable. Again, "Good!," you and I have been subsidizing that piracy for for long enough.

Adobe also announced (Wacom ain't going to like this) its first hardware device, a pressure sensitive stylus and an electronic ruler (below).

adobe-creative-cloud

Press release: New product innovation to be delivered exclusively through Adobe Creative Cloud...

Press release: Adobe unveils major update to Creative Cloud...

Adobe's big picture view of the Creative Cloud...

Adobe CEO: The Truth About Creative Cloud by Lance Ulanoff...

Adobe scraps Creative Suite software licenses in favor of cloud subscriptions by Jackie Dove..

Adobe Moves Software Out of the Box and Into the Cloud by Steven D. Jones...

Adobe also announced its first hardware device, a pressure sensitive stylus and an electronic ruler...

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Comments

I'm with you, Chuck. I signed up about 6 months ago and love the features. From where I sit, this is the future, and I say...go for it.

Yes but, of course, there are some potential negatives...

For folks who don't use enough of the various products...
or who don't use them often enough...
or who don't charge enough to justify the cost.

I certainly cannot afford $600 per year, EVERY year! And, I have dial up service (no choice) so, it won't work! What do we do?

I understand your concern Jeannine. I must say though, I think the cost is pretty reasonable. The current price of the Standard Creative Suite is roughly $1200 and the Master version is twice that. So (and this is the proviso), if you use a few of the programs and update every couple of versions, it's close a wash. (Currently, if you sign up for a year, the first year is $30 per month for the first year.)

I was curious about your issue with dial-up so I did a search and here's what Jeffrey Tranberry, Chief Customer Advocate and Product Manager for Adobe Digital Imaging, said...

"Q: I don’t want to have to be online constantly to use my software.

"A: You only have to be online to download and activate your software. Customers with an annual membership, who have provided a credit card to be used to renew their 12-month prepaid membership, will be able to use products for 3 months (99 days) when offline. Month-to-month customers will still need to validate every 30 days. The validation process is very lightweight and can be done over dial-up, tethered/connected to a mobile device, or at a wireless access point at a coffee shop."

http://blogs.adobe.com/photoshopdotcom/2013/05/answering-your-questions-about-photoshop-cc.html

BTW, you can also license individual applications...

Example, Creative Cloud single-app membership for Photoshop is $10 per month for the first year and $25 per month for the second year and following.

Many people are reporting that the cost of the creative suite was $1200 or $2400 depending on the suite. Well yes that is true, but only if you are buying a new license. Why would any design professional that has a current edition buy a new license every cycle when they can purchase an upgrade for around $350 every 12-18 months? That’s the true cost, not the full retail figures that have been mysteriously floating around various sites. Furthermore, if you recently graduated from school Adobe offered upgrade pricing so you could convert your student edition to a full commercial suite. Not for nothing, I prefer the $350 licensing versus the $600 annual lease.

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