December 11, 2013
Some useful style and proofreading resources
I met another designer online today and immediately pointed to a typo on his website. Yes, I know it's obnoxious, but as I've always said, I'd rather find out sooner than later. Fortunately, I believe he felt the same way.
It reminded me of a campaign that ran a bunch of years ago for a large state economic development agency. They ran a series of ads in business publications, I believe multiple times, before someone noticed that, in the headline of the ad, the name of the state had been misspelled.
What was so extraordinary was the no one seemed to notice. Perhaps an indication of the quality of the ad's impact. Perhaps one of those quirky typos that your brain fixes automatically. In either case, I doubt the account executive enjoyed making that call to the client.
Someone mentioned recently, the technique of reading text backwards for proofreading purposes which prompted me to search out a more comprehensive list of tips. Here are few useful style and proofreading resources I found.