December 11, 2013

Copywriting

Some useful style and proofreading resources

I met another designer online today and immediately pointed to a typo on his website. Yes, I know it's obnoxious, but as I've always said, I'd rather find out sooner than later. Fortunately, I believe he felt the same way.

It reminded me of a campaign that ran a bunch of years ago for a large state economic development agency. They ran a series of ads in business publications, I believe multiple times, before someone noticed that, in the headline of the ad, the name of the state had been misspelled.

What was so extraordinary was the no one seemed to notice. Perhaps an indication of the quality of the ad's impact. Perhaps one of those quirky typos that your brain fixes automatically. In either case, I doubt the account executive enjoyed making that call to the client.

Someone mentioned recently, the technique of reading text backwards for proofreading purposes which prompted me to search out a more comprehensive list of tips. Here are few useful style and proofreading resources I found.

proofreading

A good list of proofreading tips from Philip Corbett, the editor in charge of The New York Times style manual...

Proofreader's marks from The Chicago Manual of Style...

Guidelines for proofreading from Purdue Online Writing Lab...

Some definitions of proofreading from the Society for Editors and Proofreaders (UK)...

Follow Chuck on Facebook...

Visit the Ideabook.com Store  |  Subscribe to the newsletter


Comments

Great, Informative Post, like this one must be maintained so I'll put this one on my bookmark list of Professional Proofreading Services. Thanks for this wonderful post and hoping to post more of this. Have Great Day.

Leave a comment