October 3, 2011

Copywriting

The struggle between art and science and its effect on your career

Last week, on his Facebook page, Bob Bly (the copywriter's copywriter), pointed to a service that is developing technology that, "...Generates news stories, industry reports, headlines and more — at scale and without human authoring or editing." As they characterize it, they are working to "turn data into stories."

It's one more step in the struggle between art and science. Faster than we could ever hope of adapting to it, science marches forward attempting (with a fair amount of success) to automate all manner of human interaction, thought, and effort.

I wonder if the media will cover this or if the story will be written by its new competitor?

tags

Narrative Science...

An article on the idea and the organization...

This all folds into Seth Godin's seismic column last week, The forever recession (and the coming revolution...

As implemented in the WSJ...

My reply to Bob Bly's post on Facebook: Ironic — I'm working on an application that reads data-generated text and converts it to clean drinking water. Here is his website...

And just for fun, Bob Newhart's wonderful bit, An Infinite Number Of Monkeys...

Follow Chuck on Facebook...

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