April 7, 2008
Color
I'm a sucker for the red, white, black palette
UNIQLO is a company based in Japan that is fairly new to the United States. It positions itself at a provider of “high quality, basic casual wear at the lowest prices in the market.” Their site was designed by Yugo Nakamura who employs the color palette Roger Black made famous (at least to me): red, white, and black. It relies heavily on a combination of stark contrast, powerful typography, and bold images. Love it.
This is the site used to tease the arrival of the store in NYC...