September 17, 2008
Color
How to identify the meaning of a specific color
Thanks to Suffolk Software for sponsoring an interesting new survey on color. They are inviting visitors to a match word (and its definition) to the colors that best matches it. I predict the exercise will reveal that there is no definitive consensus.
Why? Because there are too many variables. Our impressions of color are built on an incalculable set of influences--seemingly unrelated considerations such as our geographical location, upbringing, or education, or for explicit reasons such as the context in which the color is presented, the other colors it is mixed with, the background on which it sits, and so on.
I have long thought that "blue means cool" is an over simplification of a complex, highly personal impression. How do you identify the meaning of a specific color? I don't think you can but I'd be delighted to be proven wrong.
The Cymbolism.com experiment...
In the Ideabook Design Store: Before & After: Graphics For Business...
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