PagePlane.com

Brevity and graphic design

There is a theory that pose that making something complex makes it seem more valuable. But that is not always the case. This web page--a single page--is a great example of how effective it can be to tell a complex story in simple terms.

You condense your message to its essence and in doing so show respect for the fact that I don't necessarily have the time to read ten or twenty pages and condense it myself. That (in many cases) is what you want your reader to come away with correct? If you can do the condensing for me if would seem I am far more likely to get an accurate account.

The First Twenty...

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