October 5, 2009
Basic design
Staying out of your client's way...
I like the way Pinch describes their work as designers, "We believe in clear, reductive thinking, and in helping our clients say what they mean, without pretense or artifice, and otherwise staying out of the way."
Watch how well that philosophy works.
A recent Pinch design for Smith & Fong...
A case study of the project on the Pinch site...
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