PagePlane.com

October 20, 2010

Basic design

Signs offer good lessons in logo design

Signs require the physical organization and fabrication of elements and the investment of serious money. With investment comes a certain increased level of corporate agreement and accountability. Not a bad model for applying to logo design. I'm not saying designs that require a 3D component are somehow superior to 2D digital or print design, I'm saying they're different — to me, they end up with a different aesthetic "weight" to to them.

Here are three collections of signage — see if you don't agree.