July 1, 2011
The future of graphic design is much bigger than graphic design
As the story goes, Adobe was founded in 1982 and named for the Adobe Creek that ran behind John Warnock's house in Los Altos, California. Who could have predicted what Adobe would become — the company that started as the home of the PostScript page description language, ended up precipitating the desktop publishing revolution and today has 9000-plus employees and revenues of $3.8 billion.
But the magic, to me, is what Adobe has done for my profession. It has helped to grow seemingly creative disciplines -- graphic design, photo editing, illustration, animation, and so on -- into scientific collaborations and pursuits of the highest order.
Adobe invests 20% of its revenues in research and development. But, as they explain it, "The company's commitment to innovation... goes far beyond dollars spent. With a wide range of initiatives that provide resources, tools, and support to stimulate innovative practices at every level of the company's activities, Adobe has ensured that innovation remains an essential element of its long-term strategy."
For a guy who once used a T-square and press type, the stuff going on in places like the Adobe Advance Technology Labs is science fiction made real.
Adobe Advanced Technology Labs home page (Above are just a few of the many developments Abobe has pursued on its own and in collaboration with other organizations. Be sure to explore the many headings under "Technologies" in the right column and meet the some of the players.)...