March 5, 2014

Basic design

One of the world's largest, most prestigious photographic and illustrations libraries is now free to use--in certain situations

This is the most interesting graphic design, illustration, photography, and intellectual property news I've read in the last five years: Today, Getty Images announced a new policy that allows users to embed millions of its images for non-commercial use.

I believe this has the potential of changing the whole face of image use.

Thanks to Lee Garvey for pointing us to it.

free getty images

Roll over an image (many, but not all) and you'll see the "Embed this image" button "< / >" at the far right...

Here are the terms..

From The Atlantic: Why Getty going free is such a big deal, explained in Getty Images--The company just made tens of millions of its photos free for noncommercial use....

From The Verge: The world's largest photo service just made its pictures free to use--Getty Images is betting its business on embeddable photos...

From The British Journal of Photography: Getty Images makes 35 million images free in fight against copyright infringement...

Jonathan Klein, a co-founder of Getty Images talked about photography through this TED University address...

I suppose the fact that Getty has a dedicated page for addressing the unauthorized it's images speaks to the scope of the problem...

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Comments

Remember though, this "free" deal is for non-commercial sites only. As such, a business blog is not included.

Exactly Will. You really need to read the terms on this one.

I assume the idea is to get people to expect higher quality imagery and, in so doing, increase the demand for commercial images. And I think that's a reasonable possibility. It happened, to some degree, with type.

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