PagePlane.com

April 25, 2011

Basic design

Facebook Studio: A give-and-take dialogue between Facebook and the creative advertising world?

In Facebook's own words, "Facebook Studio is a place to celebrate marketers who are creating and innovating on Facebook. It is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook."

Ad Age reports, "Facebook executives say this move is a first step in a give-and-take dialogue between Facebook and the creative advertising world. Until now, Facebook has been mostly hands-off with agencies, letting them navigate the frequently changing Facebook waters without a compass."

Whatever it is, it's interesting. Assuming Facebook can maintain the enormous community it has been the recipient of in recent years — it is a platform that creatives must reckon with. Here is a spot for sanctioned conversation.