November 2, 2009
Basic design
Design a campaign around a visual illusion
Next time you are brainstorming an advertising or marketing piece, consider the idea of using an illusion to illustrate your point. I'm thinking, if you find just the right illusion (something somehow related to your topic) and write a thoughtful tie-in for it, you'd have a built-in reason for people to stop, look, and get interested.
Thanks to my brother Jim Green for sending me this link to the 2009 Finalists of the Best Visual Illusion of the Year Contest.
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