Aug 25
Learning
Cabell Harris is a designer who understands the big picture. By that I mean, he understands the intricacies of making real things happen through design. That requires a keen understanding of many disciplines--marketing, development, branding, copywriting, layout, typography, imagery, production, and publicity--and how they interplay.
Need a model for a rock-solid communications designer? This is how it's done.
Harris' company is Work...
Most of the objects on the page are clickable and lead to interesting tidbits such as this...
Here is the Work Photostream on Flickr...
And their blog...
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Aug 18
Basic design
In the introduction to her book The Creation of Color in Eighteenth-Century Europe, Sarah Lowengard writes, "Throughout the eighteenth century, people from all social and economic backgrounds thought about color, experimented with color, and offered their own notions of how to explain it, how to use it, and how to improve it. In this book, I will discuss those interests, explorations, expectations, and outcomes."
What I want to point you to is, first, the text of Lowengard's book, and second, a two-part article on the color wheel by Jude Stewart that was inspired by the book.
The Creation of Color in Eighteenth-Century Europe by Sarah Lowengard...
The Wonderful Color Wheel: Part 1...
The Wonderful Color Wheel: Part 2...
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Aug 13
Illustration
The term "tradigital" art refers to art that is created by combining traditional and digital media. Jim Leggitt's presentation (below) shows you how he employs conventional drawing techniques to produce textured, warm, and visually interesting architectural drawings using digital renderings from, in the case of this class, the SketchUp 3D program.
I show this to you because it provides two important reminders for the graphic designer. First, is that we should continually try to find ways to humanize our work. The more we use digital tools, the more we need to sketch and visualize and brainstorm. The world is not a perfect place and making everything pixel-perfect is not believable.
And second, as a practical matter, it is often preferable to present a client with a sketch-like idea versus a nailed-down solution. A sketch allows you the freedom to refine the solution as you get into the detail of it.
Jim Leggitt on Traditional Imaging...
Tradigital imaging allows you to turn a finished image into a work in progress...
About Jim Leggitt...
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Aug 9
Learning
I'm guessing most graphic designers have been asked, at one time or another, to design a trade show exhibit--a banner, a "booth," or an entire exhibit space. Crafting a message and design for a large-scale application presents a variety of interesting challenges. Before I show you the state of the art (the next post), here's a brief history of exhibit designs provided by exhibitoronline.com.
The International Business Machines exhibit at the 1925 National Hotel Exposition...
A pitchman from a 1954 exhibit...
PC Expo--1982...
The Trade Show History index...
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Jun 14
Print Design
I was looking for a simple, comprehensive list of current desktop publishing software and could not find one. Here's mine. If I'm missing something, please comment here and I'll add it.
A note to the purists: Don't freak on me--this is merely a reference list, I'm not making any judgement of quality or suitability for any purpose.
Adobe FrameMaker...
Adobe InDesign...
Adobe PageMaker...
Apple iWork Pages...
Broderbund Print Shop...
Corel Ventura...
InPage...
iStudio Publisher...
Laidout...
Microsoft Office Publisher...
PageFocus Pro...
PageStream...
QuarkXPress...
Ragtime...
Scribus...
Serif PagePlus X4...
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May 31
Ideas 101
I got this question from another designer recently: "My client requested a logo design. She filled in my design brief questionnaire, I presented a few concepts, and we went through three rounds of concepts, variations, and tweaking. They were not sure of any of the designs and finally backed off. Though I did get an advance, it did not come close to covering the time I invested in the project. How do you handle this type of situation?"
Whether you charge a few hundred dollars or a few hundred-thousand dollars, the great conundrum of logo design is this: If you can't provide the client with a mark that they are excited about and invested in you haven't done your job. It is that simple.
Designing a logo is a responsibility that should not be taken lightly. Remember, we're asking the client to build their organization on a framework that we provide—to adopt our ideas, our style, our palette, and to identify themselves with that brand for years, even decades to come. If we ask for that type of commitment from them, it seems entirely reasonable (to me) for them to be excited and energized by what we design.
That type of commitment does not come cheap. You cannot learn what needs to be learned and do what needs to be done in a few hours. I have no idea how many hours my friend budgeted to create the logo, but my advice to him is this: Charge what is necessary to deliver a compelling solution or turn the job down—you owe that to your client and your client owes that to you.
Logo design requires a commitment from both sides to see it through to its end. That means you need to charge enough to do the research necessary to understand the client's industry, their competition, and to clearly understand where they fall within that landscape—enough to create a design that not only speaks to those issues but that aligns with the aesthetic and intellectual sensibilities of the people within the organization who will be living with it. That's a lot of people to satisfy, but that's why logo design is not for the faint of heart.
How do you avoid my friend's problem? By making everything crystal clear up front. Some designers prefer a formal contract, some a letter of agreement, others just a few paragraphs in an e-mail before the job begins—whatever you choose, choose something. If you wait until you are in the heat of the project to address difficulties, you're going to get bruised.
Here are a few examples of such agreements.
The Graphic Artist Guild's Contract Monitor—about reading and writing contracts...
The AIGA's Standard Form of Agreement for Design Services...
Of course you can't beat seeing what a real working document looks like...
You might also be interested in my Design Constitution...
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Apr 26
Ideas 101
This is a great reminder of the problem solving aspect of design. It got me thinking about the many techniques we use to solve problems and how important it is to our work as graphic designers and marketers. My curiosity led me to an excellent page on the subject by Robert A. Harris, Ph.D.
Thanks to my friend Cathleen Rittereiser for pointing us to this.
So you need a typeface—start by choosing the project you need the typeface for (center)...
The designer, Julian Hansen...
An excellent, in-depth page on problem solving techniques...
If the subject interests you, you might like this too...
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Apr 23
Ideas 101
A recent article in the New York Times points to a simple list that is making a rather profound difference in the world of medicine. "...A year after surgical teams at eight hospitals adopted a 19-item checklist, the average patient death rate fell more than 40 percent..."
A list is certainly the most rudimentary type of design structure, but it's easy to forget how important such "first principles" are. The information contained in the checklist at the center of this story is not new or unknown, it is that the way the information is organized and presented makes it accessible in a new and important way.
Stephen Sondheim says that, "Art, in itself, is an attempt to bring order out of chaos." Here is proof of the power of order.
The New York Times article on surgical lists...
The World Health Organization's Surgical Safety Checklist (450KB PDF)....
The World Health Organization's Surgical Safety Checklist page (take a look at the Implementation Manual)...
A wonderful discussion of lists on Edward Tufte's site...
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Mar 31
Ideas 101
Humble Pied is an inspirational project created by designer Mig Reyes. The idea is simple. He is asking one question of some of the design industry's top creatives: "If you had just one bit of advice to share with a young creative type or someone early on in their creative career, what would that one bit of advice be?"
The answers are funny, interesting, surprising--a few even, down right brilliant.
Jessica Hische says, "The work you do while you procrastinate is probably the work you should be doing for the rest of your life"...
Jim Coudal says, "Rip something off"...
Justin Ahrens says, "Learn the culture of a potential employer you admire. Be persistent, and do your homework."...
Every bit of advice...
Mig Reyes' Twitter page...
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Mar 29
Basic design
When I see something like FontShop's bigger-than-the-browser page, it reminds me that doing something a little unconventional can make a big difference. Is there a law that says all web pages have to be optimized for 1025 by 768 pixels? Absolutely not.
I must constantly remind myself that taking the same path as everyone else is going to get me to the same place as everyone else. That good design, in many cases, takes you on a different path to a new place.
Don't think small. FontShop's anniversary page...
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Mar 5
Web Design
Anyone who thinks graphic design is merely about style doesn't understand consumption. You can bake a pretty cake, but the true test of its quality is in the eating.
To me, the future of graphic design is clearly in the development of intelligent user interface. On paper or the screen, the most highly prized skill will be a designer's ability to recast information in ways that make it most interesting and useful.
The recently redesigned blog of designer Simon Collison is a good example of that type of user-centric thinking. He generously gives as an in depth insight into his inspiration, ideas, processes, and type and design choices.
Mr. Simon Collison...
An indepth look at the site design...
Watch for the details. For example, the treatment of footnotes...
In February of 2010 Collison left the firm he cofounded—Erskine Design...
Collison's Twitter page...
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Feb 10
Basic design
What I like so much about Fred Showker is that he sees the graphic design industry from more than one angle--he's is a working designer, an experienced teacher and presenter, a bit of a technoid, and the creative mind behind one of the top marketing and design resources on the Web--the Graphic Design & Publishing Center.
Not only does he stay curious about what's next, he has amassed a huge archive of insightful articles and tutorials on design, photography, typography, marketing, and the business of graphic design.
He recently did a major reorganization and re-launch of the site so, if you haven't already, I urge you to take a look.
The Design & Publishing Center...
Example 1: Visual Proofreading: 10 Rules...
Example 2: Designing Spaces...
Example 3: Throw Your Press Release in the Trash...
Fred's bio...
I've been a subscriber to his newsletter, DT&G NEWS, for years...
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Jan 11
Basic design
Wonderwall is an interior design firm that specializes in commercial space. First of all, its amorphous project page is, itself, pretty unusual. Second, its collective eye is very different and very interesting. Don't miss The Ice Cream Store--a high-end apparel retailer in Hong Kong--it's just plain weird (not that there's anything wrong with that).
Wonderwall Inc....
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Dec 16
Basic design
This article describes four types of symmetry: rotation, translation, reflection, and glide reflection. If you are a nut for symmetry (me too), it is helpful to understand it from every angle.
The Four Types of Symmetry in the Plane by Susan Addington...
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Nov 23
Print Design
This week marks the opening of the Tim Burton exhibit at the The Museum of Modern Art. Best known for his film making, Tim Burton is also a designer, an artist, and is, as you might suspect, a tad bit crazy.
The website created for the Burton exhibit...
About the exhibit and the design of the accompanying web site...
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Nov 9
Illustration
If you want some terrific presentation inspiration, head over to The Art of the Title Sequence. It demonstrates how top film title designers, past and present, combine pictures with words to communicate ideas in thoughtful and intriguing ways.
While there, check out the wonderful collection of alphabet posters created for the film Coraline. Take note of how each letter of the alphabet is modified to provide a secondary meaning.
These are the titles for Coraline...
For fun... the Coraline movie site...
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Nov 2
Basic design
Next time you are brainstorming an advertising or marketing piece, consider the idea of using an illusion to illustrate your point. I'm thinking, if you find just the right illusion (something somehow related to your topic) and write a thoughtful tie-in for it, you'd have a built-in reason for people to stop, look, and get interested.
Thanks to my brother Jim Green for sending me this link to the 2009 Finalists of the Best Visual Illusion of the Year Contest.
The 2009 finalists...
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Oct 23
Typography
Hope you'll share this with someone who has yet to grasp the idea that honest work deserves honest treatment. If they want to trade fonts and images outside of established licensing, all we ask is that they first email the designer to explain why they think the ability to create a design and the long hours necessary to produce and market it, does not merit compensation.
Here's an example of one step of the font design process. It does not even address the issue of the talent and dedication it takes to determine a need and to design something that is useful, stylish, and distinctive.
Watch John Roshell create the Moritat font...
The finished typeface...
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Oct 14
Basic design
As they explain it, "Trademarkia is the largest, most accurate, and most complete free search engine for U.S. federally registered trademarks on the Internet. We provide up to the minute contextual information about the current use of interesting business names, slogans, and logos through pictures, commercials, and conversations from Flickr, Google, Youtube, and Twitter for each U.S. trademark filed in with the United States Patent and Trademark Office (USPTO) since the year 1870."
This is not a "best of" or "how to," this is the work that is or has been in use in the real world. It is a resource I'm guessing every designer will want to link to.
Trademarkia...
As you might imagine you can search in lots of different ways, by theme, company, attorney, and category...
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Oct 5
Basic design
I like the way Pinch describes their work as designers, "We believe in clear, reductive thinking, and in helping our clients say what they mean, without pretense or artifice, and otherwise staying out of the way."
Watch how well that philosophy works.
A recent Pinch design for Smith & Fong...
A case study of the project on the Pinch site...
Pinch on Twitter...
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Jul 31
Basic design
Everyone involved with designing web sites and creating illustrations needs to understand copyright and fair use. Even if you think you have a good grasp of the subject, you need to periodically refresh your view because it is ever-changing.
Here is a great, new-to-me source of excellent information by (what I assume are) legal experts.
I also include a link to The Center for Internet and Society (CIS)--a public interest technology law and policy program at Stanford Law School--that "brings together scholars, academics, legislators, students, programmers, security researchers, and scientists to study the interaction of new technologies and the law."
Stanford Copyright & Fair Use website Overview and Resources section...
An interview with Attorney Richard Stim, author of Getting Permission How to License & Clear Copyrighted Materials Online & Off...
The Center for Internet and Society (CIS)...
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Jul 15
Basic design
Historic Stock Market is an international online-market for historical shares, old stocks, bonds, and financial documents. Their collection includes at least 20,000 old stock and bond certificates, many of which include elaborate illustrations, ornate typography, and/or highly complex borders and patterns. This is one place to remember when you need some graphic design inspiration.
Look at the meticulously crafted filigree on this 1920s British certificate...
and this French certificate from the 1890s...
If you're interested in exploring further...
Another excellent source: George H. LaBarre Galleries...
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Jul 3
Basic design
Back in February I mentioned that Art Center College of Design in Pasadena, California was doing a retrospective of Kit Hinrichs (my all-time favorite designer) titled, The Storyteller's Art. Now that it has closed (and in case you missed it) here is a look.
Who is your favorite graphic designer?
From his home at Pentagram...
A visitor's perspective...
From the One Club...
New to Hinrichs? Buy this book...
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Jul 1
Ideas 101
I like the way David Pearson used asymmetrical illustrations to create these unique, decidedly symmetrical book cover designs.
The use of symmetry in design has long intrigued me. I guess it is some deep psychological attraction to the foundational balance and order of nature. It pays to recall how profoundly we are influenced by design.
Have you seen any other good examples you can point us to?
David Pearson's Great Journeys series for Penguin...
A passage from The Elements of Graphic Design by Alex W. White on Symmetry and asymmetry...
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