June 21, 2013

Announcing the next generation "CC" desktop applications from Adobe

I guess we've been talking about this for a decade now—that there would come a time when you would no longer buy boxed software but use it as a service. If you subscribe to Adobe's Creative Cloud, you know that time has arrived.

With this new way of working, you log in one morning (as I did this morning) and a new set of features is available and if you choose to, you can download and begin using them on the spot.

Today, I find a whole new set of desktop applications labeled "CC." They are the new Creative Cloud versions of Adobe's software suite—products such as InDesign, Photoshop, and Illustrator.

And that, for all intents and purposes, marks the end of an era for Adobe. Now, if you want the next best thing, you'll have to sign onto the Creative Cloud solution. And, for what it costs, I don't see why you wouldn't.

(In the interest of full disclosure, I have signed on as an Adobe Affiliate. That means, if you are kind enough to use one of the links below to sign up for the service, I get a small commission. I can already smell the salted air of the beach house those commissions will buy... in the year 2185.)

Adobe's Creative Cloud story...

Here, for example, is the new Creative Cloud version of Photoshop—Photoshop CC...

The press release announcing the next generation of "CC" desktop applications...

You may recall we discussed the fact that Adobe was switching to the Creative Cloud exclusively back in May...

Here's the drop down menu that awaited me this morning...

creative cloud software versions

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I signed up for CC about 6 months ago. I know some folks are really unhappy about Adobe's move to subscription licensing and away from perpetual licensing, and while I understand the logic of their concerns, I don't share them. I guess I don't share them, in part, because I knew this day would come eventually. We are in another "media transition" period. Every generation or so we see one of these shifts. Vinyl was replaced by the cassette, the cassette by the CD, the CD by the DVD, and this is the next logical step in the evolution.

The timing of the release of the Creative Cloud couldn't have been better for me. I am both a programmer and a designer so I need the full product line. I hadn't upgraded my Adobe package since CS1 and given Adobe's "3 generation" limit on upgrades, the only option for me, or so I thought, was to purchase the entire product line at a cost of nearly $3,000.

I was only able to get by with CS1 for so long because of Mac OS X's support for legacy programs. But with the release of Mountain Lion, Apple dropped that support. So I had to upgrade. I make a sizable chunk of my income using Adobe's products and I've tried some so-called competitor products but found them all lacking.

I was a bit skeptical about the CC model for about a day. I was sold pretty much as soon as I started using it. I ended up getting the upgrade price too, which was a bonus. Since I use the CC for my business it's all tax deductible and since it's a subscription and not a traditional software license, there is no amortization/depreciation. I can deduct the full amount up front.

I expect a lot of other companies will follow Adobe's lead in the near future.

I'm with you Scott.

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